Each year, the Martin County Office of Tourism and Marketing commits to measuring and improving the sustainability performance of our destination in the following ways:

• Inform visitors on the destination’s natural environment, conservation, and responsible recreation practices on our 100,000+ acres of parks and conservation lands through hands-on educational programming, information on the destination’s website, and informational signage at sites
• Encourage local tourism businesses to adopt sustainability standards and pursue certification programs
• Promote sustainable certified businesses through our destination’s website and social media
• Develop and maintain accessible tourism sites, facilities, services, and experiences throughout the destination
• Manage tourism seasonality and mitigate variability by monitoring visitor arrivals and dedicating resources to promote year-round visitation
• Maintain official partnership status with reputable environmental organizations such as Leave No Trace and the South Florida Reef Ambassador Initiative
• Develop ongoing seasonal programming on Martin County’s public lands and offer free eco-tours for residents and visitors, ensuring the outdoors are accessible to everyone
• Promote local sustainability efforts that the Martin County community is pursuing
• Create original content highlighting ways Martin County visitors can practice sustainable tourism, such as through videos, blogs, and social media
• Showcase ongoing voluntourism opportunities within Martin County