Tourism Industry Resources
The Martin County Office of Tourism & Marketing and the Martin County Tourist Development Council teamed up with industry experts to offer a series of informational webinars for tourism stakeholders.

Spotlight Program: Martin County Office of Tourism & Marketing / Tourist Development Council (TDC) Marketing Program

Program Overview

Launched during National Travel Tourism week 2026, the Martin County Office of Tourism & Marketing / TDC Marketing Program is a strategic initiative designed to enhance the visibility of Martin County as a premier destination while supporting local tourism-facing businesses.

This program focuses on building greater brand and destination awareness by assisting Martin County businesses with increased marketing exposure through the numerous VISIT FLORIDA programs and statewide promotional platforms.

Through this cooperative effort, the Martin County Office of Tourism & Marketing and the Tourist Development Council (TDC) are leveraging state-level resources to amplify local marketing efforts, ensuring that Martin County reaches new audiences beyond its traditional drive market.

How To Participate

Are you a Martin County business looking to expand your marketing reach?

Click the link below to learn more about the program and access the application. Please reach out to info@discovermartin.com for any questions!

Additional Resources for Martin County Tourism Businesses
AI Tools for Tourism Businesses (2026)
Make the Most of Your Owned Channels (2023)
The latest Generation of Google Analytics G4 (2023)
Introduction to Search Engine Optimization (SEO) (2022)
Best Practices for Your Small Business Website (2022)
Inspiring Confidence with Online Listings (2020)
Social Media Fundamentals for Businesses (2020)
Online Reputation Management and Virtual Customer Engagement Tools (2020)
Paid Advertising for Businesses on Google & Facebook (2020)
Do This, Not That During and After the Pandemic: Aligning Tourism Business Activity with Visitor Preferences (2020)
Optimizing Your Google Presence (2019)
Leadership in Action

Learn more about the tourism team’s collective success: from launching nationally recognized initiatives like Explore Natural Martin, to securing dozens of prestigious accolades for destination marketing, sustainability, communications, and community engagement.

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